Leading Culture Change at Seagram - 1211 Words

NUS Business School, semester 2 2012/2013 Change Management Leading Culture Change at Seagram Why did Seagram need to Change? Why did it use a values based approach? In the mid-nineties, Seagram’s core market, the spirits and wine business, had stalled. At the same time its CEO, Edgar Bronfman Jr. (Bronfman) sold their 25% stake in the chemical giant DuPont. This was the payment from when Seagram’s in 1982 sold the oil company Conoco to DuPont. This stake in DuPont, by 1995, represented about 70% of Seagrams total earnings. The income from the sale fueled a further diversification of the company, but also a strengthening of its core business with purchases that gave access to new markets. Bronfman had anticipated the need†¦show more content†¦Seagram needed to change the very foundation of the mindset of both the existing organization and the new companies bought to strengthen the core business. Bronfman had already set the strategy and he knew he did not have the organizational culture to reach it. In order to change the culture based on silo thinking, risk aversion, hierarchy and limited communications over to respect, quality, teamwork, innovation and customer focus he needed to fundamentally change the beliefs and values of the people in the organization.. The best way to do that is to start with defining the behaviors Seagram would most value. How well has the change been accomplished? Based on the information from the case, it is too early to say if the change has been successful. However, Bronfman and the senior management have done a number of actions in line with management theory to facilitate a future success of the cultural change. First Bronfman analyzed the business and identified the need for cultural change in line with the new strategy of the company. He then set a stirring vision of being â€Å"the best managed beverage company†. He took a personal â€Å"hands on†, visible involvement in the process and everybody in the organization knew that the change had commitment from the very top. I believe the act of selling the company that made the most profit also can be viewed as an act of separating the past from the present. Doing this, he alsoShow MoreRelatedCase Analysis: Leading Culture Change at Seagram Essay2073 Words   |  9 PagesJoseph E. Seagram Sons, Inc., a major alcohol distilling company of its time encountered new business challenges in the 1990s; increased government regulation and taxation on liquor, the 90’s recession, decline in sales, criticism of spirits marketing, and an eroding core market as the business plateaued. The President and CEO of Seagram Company, Edgar Bronfma n Jr., recognized the crisis at hand and embarked upon a new vision to reposition and redefine the company’s competitive advantage based onRead MoreThe Most Vital Period Of Time Is Now1498 Words   |  6 Pagesthat â€Å"a shared vision is a key element in leading organizations and in change† (p. 2). Seagram has begun the process of implementing a shared vision in regard to company-wide values. These values truly do encompass the values of the organization as a whole, as they were selected by not only upper management, but suggested by employees in all levels of leadership. Though a potential solution has been addressed and suggested, it is important that Seagram be held accountable to the lofty goals theyRead MoreCase Study : Organization s Organizational Change1261 Words   |  6 PagesUniversity BMAL 504 ? Leading Organizational Change Definition of Project: The purpose of this project is to develop and implement the next phase of the Seagram?s organizational change as it relates to it?s culture. The development of this plan was conducted through the analysis of the historical drivers that brought the organization to its current state, the change initiatives that have been instituted to date and their effects on the organization, the barriers to cultural change, and additional considerationsRead MoreConsulting Proposal 11217 Words   |  5 Pagesmarketplace, the need to attract and retain customers will not only increase but also be necessary for survival. The Seagram Company has undergone numerous changes to maintain market share. Again, the company in the midst of major change and is in need of a current diagnosis of the situation and recommendations on how to advance these ambitious goals. The project needed to implement the change is necessary as today’s organizations face a number of challenges resulting from demographics, c ompetition, newRead MoreIs Seagram A Long History Of Success From The Company And Create A Secure Future?1676 Words   |  7 PagesDefinition of Project: Seagram has enjoyed a long history of success from its inception in 1924 with a single distillery in Canada to a world-wise company. During this timeframe, global recognition has afforded Seagram the opportunity to grow to 14,000 employees as well as creatively diversify in a manner than many companies could not imagine. Unique purchases of oil companies as well as what some might argue to be more logical partnerships like fruit juices such as Dole Food Company, Inc. createdRead MoreOrganizational Change : The Seagram s Company1137 Words   |  5 PagesConsulting Proposal #1 Lawrence Littleton Liberty University BMAL 504 – Leading Organizational Change â€Æ' Definition of Project: The Seagram’s company has come a long way gaining strength and empowering truth with its mergers with Martell S.A. cognac, Tropicana products, and MCA Universal. Seeking justification and definition within their new found allegiance, a new horizon of skepticism became clear about the communication within the company. Seagram’s Co. positions to rise above as one of the mostRead MoreLeading Organizational Change : Consulting Proposal Essay1921 Words   |  8 Pages Consulting Proposal #1 Liberty University BMAL 504 – Leading Organizational Change â€Æ' Consulting Proposal #1 Definition of Project: The understanding of the goal to be envisioned at Seagram moving forward is to become, remain, and develop an outside reputation as the top beverage company with 15% growth each year (Jick Peiperl, 2011). The vision must effectively be passed to the 200 senior managers to make it a shared goal to be given and embraced company wide. The hope is thatRead MoreDefinition Of Project : The Best Managed Beverage Company1752 Words   |  8 Pages1995 after meeting with 200 of his senior management team to announce that Seagram would be the â€Å"best managed beverage company†. Therefore, he explained the challenges that the profit gain by the development of their premier products, the diversification and acquisitions into new markets during the 1960’s into the late 1980’s would need a new fresh strategy for Seagram’s to stay competitive, hence the introduction of â€Å"Seagram Values†. These values would address and focus on improving operating systemsRead MoreDefinition Of Project : Your Organizational Change Consultant1457 Words   |  6 PagesDefinition of Project: As your organizational change consultant, I plan to take your company from its current state of steadily declining sales and market holdings, to becoming one of the fastest growing and most sustainable beverage companies in the world. This will not be an easy transition, but this evolution is a necessary aspect of business in today’s rapidly expanding global market (Weick, 1999). In order to achieve success, we will be implementing a systematic transformation plan from theRead MoreProposed Plan And Scheduled Implementations Of Housing Development Board ( Hdb )1704 Words   |  7 Pagesscheduled implementations of Housing Development Board (HDB), Singapore’s is the response to, â€Å"extreme pressure to change, driven by increasing customer expectations and public scrutiny. The government agency will become much more customer-focused, more efficient, and innovative in meeting the ever changing needs of the population it serves,† (Jick Peiperl, 2011). HDB, Singapore understands â€Å"change is inevitable† (Calland Keith, 2015). This acknowledgment has spearheaded strategies towards positive transformation

Dr. Martin Luther King - 685 Words

Dr. Martin Luther King Jr. Paper nbsp;nbsp;nbsp;nbsp;nbsp;With his constant pursuit for civil rights, Dr. Martin Luther King Jr. helped bridge the gap between races during the 1960Õs. (It was) His unique approach of using nonviolent protests (to) helped create an awareness of the inequalities the African Americans had to endure during this time period. In 1963, King went to Birmingham, Alabama to engage in a nonviolent protest (there), yet before he could perform the (protest à  use synonym such as rally or something) he was arrested. While King was in the prison he wrote Letter from a Birmingham Prison. By reading this letter one can easily see that aside from being ahehe civil rights crusader, King was also an incredibly†¦show more content†¦He then brings up two very important facts to defend his case. The first is that there have been more unsolved bombings of African American homes and churches in Birmingham than any other place in the United States. Furthermore, on the basis of those conditions African American leaders in the community had attempted to negotiate with the cityÕs leaders, but the city leaders had refused to. King then cites Socrates on the notion that in order to make any level of accomplishment, one must raise public awareness by using nonviolent protests. These protests would create a tension in the mind of the individual and society because racism is illogical. nbsp;nbsp;nbsp;nbsp;nbsp;King( then tried to) explained that even though the white moderates, though good intentioned, donÕt understand the situation in full. Moreover, to not understand the importance of the issue, then results in a lack of involvement. King felt that with the white moderates involvement was crucial to any steps forward, yet their lack of involvement would only make thier pursuit for civil liberties even more difficult. He makes a powerful argument, Ã’It is a historical fact that privileged groups sedom give up thier privileges voluntarily.Ó The significane of this quote is the theme of this letter. King (is- was) saying that African American can no longer remain idle in the hopes to been seen as equals with the whites, they must 2 now take action to achieve a mutual respect.Show MoreRelatedDr. Martin Luther King1101 Words   |  5 PagesDr. Martin Luther King is a very passionate, motivating and an inspiring speaker. His â€Å"I Have a Dream is a perfect example of pathos. His speech had so much passions that it filled the audience with so much emotions. Even though there is a strong presence of pathos, than logo and ethos. They are very much present in his speech. On August 28, 1963, on a Washington DC street filled with over 250,000 demonstrators [black and white, young and old] came together to witness Dr. Martin Luther King speaksRead MoreDr. Martin Luther King874 Words   |  4 PagesDr. Martin Luther King, Jr. writes this letter as a response to the clergymen, who criticized and impeded the nonviolent campaign led by King in Birmingham. In his long letter, Marin Luther King presents a good deal of rational reasons for why the nonviolent campaign should be done in Southern America. He also demonstrates his unmovable determination to accomplish the goal of this nonviolent campaign. Obviously, King intends to awake the clergymen and other opponents by this touching letter. FromRead MoreDr. Martin Luther King886 Words   |  4 Pagesremarkable and influential advocate of the Civil Rights movement, Dr. Martin Luther King, addressed the injustices pertaining to his time period in the mid 1950s and advocated nonviolence as an approach to acquire the equality that society was lacking. Dr. King practiced what he preached and gained an innumerable amount of followers. He was ultimately successful because of his use of nonviolence. Through boycotting, sit-ins, and marches, Dr. King achieved the high regard he has today. Furthermore, CesarRead MoreDr. Martin Luther King1647 Words   |  7 PagesKing was born on January 15, 1929, in Atlanta, Georgia, to the Reverend Martin Luther King, Sr. (1899–1984) and Alberta Williams King (1904–1974).[1] King s legal name at birth was Michael King,[2] and his father was also born Michael King, but the elder King changed his and his son s names following a 1934 trip to Germany to attend the Fifth Baptist Worl d Alliance Congress in Berlin. It was during this time he chose to be called Martin Luther King in honor of the German reformer Martin LutherRead MoreDr. Martin Luther King1246 Words   |  5 Pagesfrom their place in history. Martin Luther brought important philosophical and moral concerns into the public arena. King belongs to a special of classes of activist philosophical whose philosophical and lives are inseparable because his chief concerns were social progress and improvement, Dr. King s powerful speaking skills combined with his courageous actions on behalf of racial justice, makes him a compelling exemplar of philosophical advocacy in action. Dr. King is widely regarded as AmericaRead MoreDr. Martin Luther King1826 Words   |  8 Pagesour praised leaders have risen in times of depression, and in eras when we lacked the ability to come together for ourselves. Dr. Martin Luther King was and will forever be remembered as one of the greatest leaders in American history for h is public speaking skills that united millions during the civil rights movement. Born on January 15, 1929 in Atlanta Georgia, Dr. King was raised in a family of prominent pastors. He later followed in his families’ footsteps and became the third member to becomeRead MoreDr. Martin Luther King Jr.1410 Words   |  6 PagesDr. Martin Luther King Jr. is a well noted American leader, who is known primarily for his role in the African-American civil rights movement of the 20th century in USA. He is often regarded as a champion of human rights and considered to be not only associated with the cause of racial discrimination against the African-Americans, but also with other social causes relating to injustice, unfairness and discrimination in the American society. He also holds the privilege of being the youngest ever personRead MoreDr. Martin Luther King Jr.1194 Words   |  5 Pagesdemand that all people be treated equally. Dr. Martin Luther King Jr. advocated that people needed to take a stand and quit being patient, in order to advance democracy in America. Was King correct in believing that impatience helps to advance democracy? I argue that Dr. King was correct in demanding impatience from the African American community to achieve equality. In this paper I will be evaluating the stance that Dr. King takes on impatience by looking at Dr. King’s work as well as the work of MahatmaRead MoreDr. Martin Luther King Jr.916 Words   |  4 PagesDr. Martin Luther King Jr. left a legacy behind like no man before him; his presence was one that completely reshaped the nation. Through his role in the advancement of civil rights by utilizing non-violent methods, he was able to break down the racial barriers built by prejudice and discrimination. Many of his ideals and principles are timeless. His widespread vision is still applied to resolve many issues in today’s society. The six principals of nonviolence from Dr. King are great tools toRead More Dr. Martin Luther King Jr.1337 Words   |  6 PagesDr. Martin Luther King Jr. is, arguably, the most influential African American leader in the history of the United States of America. His â€Å"I Have a Dream† speech was delivered on Wednesday, August 28th, 1963 during the March on Washington for Jobs and Equality. His words were captivating and full of hope. The March on Washington for Jobs and Equality was not the first large civil rights march led by African Americans. There were many marches previous such as the Prayer Pilgrimage for Freedom in

The Scarlet Letter, By Nathaniel Hawthorne - 1041 Words

To start the book, we find that a young woman has committed adultery and when standing in front of a mocking crowd, she is ashamed of her actions. Continuing through the book we find that the adulteress, Hester Prynne, displays many examples of positive outcomes arising from negative situations. She becomes more and more aware of the faults of society and becomes wiser as she deals with the consequences of her actions. Even though Hester made a terrible decision that came with many extremely negative effects, she gained personality traits, perceptions, and people that rose from her mistake. In the first scene that is set by Nathaniel Hawthorne in the Scarlet Letter, there is a piece of land that is shared by a cemetery and a jail. Growing by the side of the prison is a wild rosebush. â€Å"It may serve, let us hope, to symbolize some sweet moral blossom that may be found along the track, or relieve the darkening close of a tale of human frailty and sorrow.† The rosebush foreshadows the coming of trial, but also the goodness that can bloom from it. (Chptr 1) The child, resulting from Hester s abomination, was named Pearl. Hester named her â€Å"as being of great price† proving her love and care for this precious child. Pearl, â€Å"a lovely and immortal flower, out of the rank luxuriance of a guilty passion† grew more beautiful every day. A creature that came as a product of such a disgraceful act was almost predicted to be hideous both inside and out. Even Hester herself â€Å"lookedShow MoreRelatedThe Scarlet Letter By Nathaniel Hawthorne1242 Words   |  5 PagesLYS PAUL Modern Literature Ms. Gordon The Scarlet Letter The scarlet letter is book written by Nathaniel Hawthorne who is known as one the most studied writers because of his use of allegory and symbolism. He was born on July 4, 1804 in the family of Nathaniel, his father, and Elizabeth Clark Hathorne his mother. Nathaniel added â€Å"W† to his name to distance himself from the side of the family. His father Nathaniel, was a sea captain, and died in 1808 with a yellow fever while at sea. That was aRead MoreThe Scarlet Letter By Nathaniel Hawthorne960 Words   |  4 Pages3H 13 August 2014 The novel, The Scarlet Letter, was written by the author Nathaniel Hawthorne and was published in 1850 (1). It is a story about the Puritan settlers of the Massachusetts Bay Colony, set around 1650 (2). The story is written in the third person with the narrator being the author. The common thread that runs through this novel is Hawthorne’s apparent understanding of the beliefs and culture of the Puritans in America at that time. But Hawthorne is writing about events in a societyRead MoreThe Scarlet Letter, By Nathaniel Hawthorne919 Words   |  4 Pagessymbolism in Nathaniel Hawthorne’s â€Å"The Scarlet Letter†. Symbolism is when an object is used in place of a different object. Nathaniel Hawthorne is one of the most symbolic writers in all of American history. In â€Å"The Scarlet Letter†, the letter â€Å"A† is used to symbolize a variety of different concepts. The three major symbolistic ideas that the letter â€Å"A† represents in Nathaniel Hawthorne’s â€Å"The Scarlet Letter† are; shame, guilt, and ability. In Nathaniel Hawthorne’s â€Å"The Scarlet Letter†, the firstRead MoreThe Scarlet Letter By Nathaniel Hawthorne1397 Words   |  6 PagesFebruary 2016 The Scarlet Letter was written by Nathaniel Hawthorne in 1850 which is based on the time frame of the Puritans, a religious group who arrived in Massachusetts in the 1630’s. The Puritans were in a religious period that was known for the strict social norms in which lead to the intolerance of different lifestyles. Nathaniel Hawthorne uses the puritan’s strict lifestyles to relate to the universal issues among us. The time frame of the puritans resulted in Hawthorne eventually thinkingRead MoreThe Scarlet Letter By Nathaniel Hawthorne999 Words   |  4 Pages Nathaniel Hawthorne is the author of the prodigious book entitled The Scarlet Letter. In The Scarlet Letter, Hester Prynne commits adultery with Reverend Arthur Dimmesdale. Her husband, Roger Chillingworth, soon finds out about the incident after it becomes clear that she is pregnant. The whole town finds out and Hester is tried and punished. Meanwhile, Roger Chillingworth goes out then on a mission to get revenge by becoming a doctor and misprescribing Dimmesdale. He does this to torture DimmesdaleRead MoreThe Scarlet Letter, by Nathaniel Hawthorne1037 Words   |  5 Pagesthat human nature knows right from wrong, but is naturally evil and that no man is entirely â€Å"good†. Nathaniel Hawthorne, author of the classic novel The Scarlet Letter, believes that every man is innately good and Hawthorne shows that everyone has a natural good side by Hester’s complex character, Chillingworth’s actions and Dimmesdale’s selfless personality. At the beginning of the Scarlet Letter Hester Prynne is labeled as the â€Å"bad guy†. The townspeople demand the other adulterer’s name, butRead MoreThe Scarlet Letter By Nathaniel Hawthorne1517 Words   |  7 PagesNathaniel Hawthorne composes Pearl as a powerful character even though she is not the main one. Her actions not only represent what she is as a person, but what other characters are and what their actions are. Hawthorne makes Pearl the character that helps readers understand what the other characters are. She fits perfectly into every scene she is mentioned in because of the way her identity and personality is. Pearl grows throughout the book, which in the end, help the readers better understandRead MoreThe Scarlet Letter, By Nathaniel Hawthorne1488 Words   |  6 Pages In Nathaniel Hawthorne’s novel The Scarlet Letter, the main character, Hester Prynne, is a true contemporary of the modern era, being cast into 17th century Puritan Boston, Massachusetts. The Scarlet Letter is a revolutionary novel by Nathaniel Hawthorne examining the ugliness, complexity, and strength of the human spirit and character that shares new ideas about independence and the struggles women faced in 17th century America. Throughout the novel, Hester’s refusal to remove the scarlet letterRead MoreThe Scarlet Letter By Nathaniel Hawthorne1319 Words   |  6 PagesPrynne and Arthur Dimmesdale are subject to this very notion in Nathaniel Hawthorne s The Scarlet Letter. Hester simply accepted that what she had done was wrong, whereas Dimmesdale, being a man of high regard, did not want to accept the reality of what he did. Similar to Hester and Dimmesdale, Roger Chillingworth allows his emotions to influence his life; however, his influence came as the result of hi s anger. Throughout the book, Hawthorne documents how Dimmesdale and Hester s different ways of dealingRead MoreThe Scarlet Letter By Nathaniel Hawthorne1714 Words   |  7 PagesSome two hundred years following the course of events in the infamous and rigid Puritan Massachusetts Colony in the 1600s, Nathaniel Hawthorne, descendant of a Puritan magistrate, in the 19th century, published The Scarlet Letter. Wherein such work, Hawthorne offered a social critique against 17th Massachusetts through the use of complex and dynamic characters and literary Romanticism to shed light on said society’s inherent contradiction to natural order and natural law. In his conclusive statements

Marketing Consumer Behaviour Nike Shoes

Question: Discuss about theMarketing Consumer Behaviourfor Nike Shoes. Answer: Introduction The following assignment is a work on the promotion of Nike Shoes. While Nile is a popular brand involved in the manufacturing of sports equipment, it has also extended its reach to other customers by including products that have an association of sports with them. This has also helped the brand to make it to the common customers where they have a wide customer base. The following report conducts a survey among groups of people and creates a marketing plan for the products. Analysis of Data Summary of Survey Results Market Test Results Before the Test Promotion During the test Promotion After the test Promotion I know About Nike Shoes 78% 85% 98% I have tried Nike Shoes 65% 70% 72% I like Nike Shoes 55% 72% 88% I will buy Nike Shoes 65% 78% 89% I will not buy Nike Shoes Not applicable 4% 3% What we understand from this survey is that Nike is a popular brand and most people now of the brand even if they havent used it. However, the promotion worked as it made the participants aware of the products and persuaded them to try it. A Review of Objectives, Strategies and Processes The objective behind this promotion was to formulate a plan through which the Nike shoes could be promoted to the customers. As a result, a sample of the population was selected for the promotion experiment. The strategy used in this experiment was making people aware of the brand value and quality of the products. Also, it aimed at selecting a process through which the product could be promoted in the future(Belch and Belch, 2001). The primary strategy that was utilized here was the association of the product with sports. It was made clear to the participants that the sportspersons preferred Nike shoes. This initially helped to create a sort of brand value to the customers(Kotler and Armstrong, 2006). After that the promotion laid stress on the quality of products which made the customers agree to the fact that they wished to use the products in the future. Cost Analysis and Time Review The cost analysis of this survey reveals that the cost associated with this review reveals that the costs were effective in creating the desired outcome(Kerin, 2006). The costs associated with the survey were mostly related to the volunteers who were given some sort of refreshment for their participation in the program. Also the costs associated with the promotion were not as much important as the time involved(Clow and Baack, 2004). A time review reveals that the time utilized well as the promotional activity already had its priorities set that helped in conveying the idea to the customers and was effective in making them agree to become customers for the company. Conclusion The promotion was helpful as it provided an idea of how to carry out a marketing plan for the products. It also helped us to understand that the products of Nike are already popular as it is. However, the promotional activities would help in identifying the right means of promotion. However, the promotional activities need to improve on the basis that the activity in here was too monotonous. Also, the volunteers needed to be involved in the process in a manner where they could have been given some free products in order to turn them into future customers. The first-hand experience of utilizing the products would create an urge in them to use them again. The promotional activities like this one need to be repeated again following regular intervals. These would help us in understanding the market scenario better. References Belch, G. and Belch, M. (2001).Advertising and promotion. Boston, Mass.: Irwin/McGraw-Hill. Clow, K. and Baack, D. (2004).Integrated advertising, promotion marketing communications. Upper Saddle River, N.J.: Pearson Prentice Hall. Kerin, R. (2006).Marketing. New York: McGraw-Hill/Irwin. Kotler, P. and Armstrong, G. (2006).Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall.